Discover Fisherman's Wharf: Everything to See & Do

Fishermans Wharf

A trip to San Francisco wouldn’t be complete without visiting the famous Fisherman’s Wharf. Yes, some say it's touristy, but that's part of its undeniable charm. With a lively atmosphere that’s rich in history, the unique attractions of Fisherman’s Wharf offer something for everyone. This guide will help you get the most out of your time whether you’re visiting for the day or staying in the neighbourhood. Get ready to uncover the hidden gems and exciting adventures awaiting you at Fisherman's Wharf.

What is Fisherman’s Wharf?

Originally established as a bustling fishing hub in the 19th century, this popular destination revolves around the iconic piers, each one bustling with activity and offering a taste of the maritime world. What makes Fisherman's Wharf truly special is its location, nestled between the stunning San Francisco Bay and the city centre, offering visitors a unique blend of natural beauty and urban excitement. Today visitors are entertained by a great selection of attractions and activities, all situated between notable landmarks like Ghirardelli Square, the historic Hyde Street Pier, and the famous Pier 39.

Top Attractions at Fisherman's Wharf

Fisherman’s Wharf offers a range of attractions to suit every visitor.

  • Pier 39 - Located on a pier (spoiler alert!), Pier 39 is an entertainment precinct featuring a variety of attractions, waterfront seafood restaurants, and unique shopping opportunities. Enjoy stunning bay views over Alcatraz Island, visit the Aquarium of the Bay or take a ride on the carousel.

  • Sea Lions - One of the highlights of a visit to Pier 39 is definitely the chance to see the famous sea lions that call the pier home. Up to 100 sea lions can be found on their own section of the pier basking in the sun and entertaining visitors with their antics.

  • Aquarium of the Bay - Don't miss the chance to explore the underwater world at the Aquarium of the Bay. Discover fascinating marine life exhibits, and see vibrant fish, graceful rays, and even spot some sharks. It's an experience that will leave you with a new appreciation of the wonders beneath the bay's surface.

  • Ghirardelli Square - Explore the famous chocolate factory and indulge in a range of delicious treats. The historic square holds a special place in San Francisco's history, offering a glimpse into the city's past while offering visitors plenty of modern-day entertainment options like indoor mini golf.

  • San Francisco Maritime National Historical Park - For an immersive maritime experience, step aboard the historic ships docked here and explore the rich maritime heritage of the area. Don't forget to visit the maritime museum, where you can delve deeper into the stories of seafaring adventures.

  • Madame Tussauds - If you're in the mood for some star-studded encounters, stop by Madame Tussauds. Get up close and personal with lifelike wax figures of your favourite celebrities and pose for selfies that (may) fool your friends.

Fishermans Wharf - Sea Lions

Food and Dining

When it comes to seafood, Fisherman's Wharf truly shines, offering an array of mouth-watering options. From popular seafood restaurants to charming crab stands and clam chowder vendors, there's something for every seafood lover. Sink your teeth into the freshest Dungeness crab, indulge in succulent shrimp cocktails, or savour the rich flavours of cracked crab. Don't forget to try the iconic clam chowder, a dish that is a staple of the wharf.

Whether you're dining at Fog Harbor Fish House, enjoying the waterfront experience, or exploring the delicious offerings at Bistro Boudin, the options are endless. And let's not forget about the local specialties that make Fisherman's Wharf truly unique. Embrace the flavours of San Francisco with dishes like cioppino, a tomato-based seafood stew that showcases the region's finest catch.

Pair your meal with a glass of wine from the nearby Napa Valley, and you have the perfect combination of flavours. So, whether you're a seafood enthusiast or simply someone who appreciates a delicious meal, Fisherman's Wharf is a must for food lovers.

Activities and Entertainment

Whether you're seeking adventure, historical exploration, or just a dose of lively entertainment, this unique destination has something to suit you. Jump aboard one of the bay cruises or boat tours for a scenic adventure or sail under the iconic Golden Gate Bridge. Enjoy the stunning views of Alcatraz Island, and soak in the beauty of the San Francisco Bay and city skyline. With options like Blue & Gold Fleet and Red and White Fleet, you're guaranteed an unforgettable experience.

If you're a history buff, reserve a spot on a historic walking tour that will transport you back in time. Join a knowledgeable guide and explore the area's rich history, from the early days of the Gold Rush to the stories of legendary fishermen. Uncover hidden gems, architectural treasures, and tales of the wharf's intriguing past.

When it comes to entertainment, Fisherman's Wharf truly comes alive with street performances and live music that fill the air with infectious energy. As you wander along the waterfront, you'll encounter talented musicians, mesmerizing street performers, and lively artists showcasing their skills. Dance along to the rhythm, join in the impromptu festivities, and enjoy the atmosphere.

Shopping and Souvenirs

In addition to its culinary delights and exciting attractions, Fisherman's Wharf is also a shopper's paradise. Along with the usual t-shirt and fridge magnet souvenir shops, the area is dotted with unique boutiques, specialty shops, and souvenir stores where visitors can find one-of-a-kind treasures to take home. Browse through the eclectic collection of sea-themed jewellery, nautical decor, and local artwork. Don't forget to stop by the famous San Francisco Sourdough Bread Company to pick up a loaf of their renowned sourdough bread, a perfect edible souvenir to enjoy after your visit.

Fishermans Wharf - Alcatraz Island

Nearby Points of Interest

While Fisherman's Wharf offers an array of exciting experiences, it is also conveniently located near several other points of interest in San Francisco. Just a short walk away is the historic neighbourhood of North Beach, also known as San Francisco's Little Italy. Explore its charming streets lined with Italian restaurants, cafes, and bookstores. Additionally, a visit to the nearby Alcatraz Island is highly recommended. Take a ferry from Fisherman's Wharf to embark on a fascinating tour of the infamous former prison, learning about its intriguing history and notorious inmates.

Tips for Visiting Fisherman's Wharf

To make the most of your visit to Fisherman’s Wharf, here are some practical tips to keep in mind.

  • For a more relaxed experience with fewer crowds, consider visiting Fisherman's Wharf during weekdays or early mornings when it's less crowded. This way, you can explore the area at your own pace and fully enjoy everything it has to offer without feeling overwhelmed.

  • When it comes to parking and transportation, it's best to utilise public transport options such as buses, cable cars, or ride-sharing services. Parking in the area can be limited and expensive, so leave your car at your hotel or use a nearby parking garage.

  • To truly experience everything the area has to offer, plan to spend at least half a day at Fisherman's Wharf. This will give you enough time to explore the many attractions, enjoy the food scene, and take a bay cruise or walking tour.

  • While Fisherman's Wharf is generally safe, it is a popular tourist area and as such you should always keep an eye on your belongings, especially in crowded areas, and be aware of your surroundings.


Don't dismiss Fisherman's Wharf as just another tourist trap. While it may have its fair share of crowds, this vibrant destination is packed with unique experiences and attractions that make it a must-visit spot. From indulging in delicious seafood to exploring the rich history and taking in the stunning waterfront views, there is something for everyone to enjoy. So now you know everything there is to see and do at Fisherman’s Wharf it’s time to go and explore for yourself!


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This post is not sponsored. As always all views and opinions expressed are my own.

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